Audience and Industry essay LR

Audience essay feedback:

WWW:

• You’ve written over 800 words and covered the three industries impressively – well done!
• You’ve clearly picked out some key points from the lessons and notes such as streaming and audience consumption habits (‘binge watching’).
• You’ve offered an excellent conclusion that covers both sides of the debate and clearly states an opinion on the question. This is a really good sign.

EBI:

• You’ve clearly researched this essay online which is a hugely positive thing – the internet is an amazing resource and incredibly useful when you want to learn about a new topic. However, you need to make sure your research doesn’t become plagiarism.
• You cannot copy and paste chunks of text unless you put it in a “quotation” and say where you have got this from. Otherwise, this is called plagiarism and if you wish to study at A Level or at university then you need to learn this vital lesson. At university, you will be thrown out for plagiarising an essay. Changing a word or two here and there is not enough (as you have done with this essay).
• Despite this, you’ve clearly learned a lot from this exercise and still deserve a lot of credit for compiling such a strong argument.

LR

Q1) 1724

Q2) My concluding paragraph because it summarises my essay in to a few sentences

Q3) NONE

Q4) Use less plagiarism

Q5) Technology has given audience the power as they can give a media product more or less profit

essay 500-800

The internet has given audiences much more power than ever before.” To what extent do you agree with this statement?

Over time, the internet has developed a variety of things to do on the internet for audiences and it's grown so much that everyone's interests come into action, even the internet has grown powerful and technology keeps developing along with the media products that are being provided to the audience by the producers. I think the internet makes the audience more AND less powerful because there are many things that can happen on the internet such as audiences developing their own opinions and debates of many topics and the audience themselves can also become a producer so they have a part in both the audience and as a producer.

Since the rise of the industry, music has increased in technology and platforms to upload music content, there have been promotion services and more access to music content like Spotify and Vevo as well as Sound Cloud. Bedroom bands’ artists are able to self-publish music, so they can’t back from the card label once they’ve published their music. Audiences have benefited from the rise of digital media as they have more variety and choice to discover new arriving artists rather than being forced to listen to what the producers’ release. Services and opportunities like ‘bedroom bands’, Spotify and Apple Music help the audience to decide what’s in their favoured interest as there are now things such as ‘Recommended’ music which provide music similar to what the consumers listen to, that they haven’t heard before. The inconvenience of word of mouth advertising for the producers is that producers have limited amount of artists, who are commendable, that they can sign, which can lead to a decrease in profit for them. If audiences are unwilling to pay for music artists’ music, then those music artists’ will be barely recognised and their fame/popularity will drop since they are charging audiences. The issues for audiences in having so much content available to them are that it would be harder for them to choose out of what they want to use since they have limited time.

Since the rise of the internet, the film and television industry has allowed streaming catch-up services, which are readily available on demand; there has also been the rise of technology of mobile and laptops, which have also given consumers more opportunity to watch film and TV anytime, anywhere. Audiences have benefited from the rise of digital media as they have access 24 hours a day. Apps like Showbox offer consumers more variety and choices with films and TV - they aren’t restricted to things on TV or cinemas. Subscription services such as Netflix and Amazon Prime help the audience in a way where they can enjoy movies and shows since they can also binge watch them, but it provides opportunities that aren’t anywhere else. Binge-watching a TV series on a subscription service ties consumers in for periods of time because of the costing. By watching TV shows and films on a small screen, this affects the viewing experience in a negative way since they won’t be able to see what’s happening in the viewing clearly and it might be too small to find the intricate details within the film/series. Companies are producing less interesting films and TV series because they take time to release exclusive platforms such as sequels and so on so forth, but they might not earn as much money since people may keep binge-watching the same shows/movies over and over, which companies can’t benefit from. Due to this, there are also limitations with those who are not confident with technology since they might not know much about subscription services and movie-streaming apps/websites.
Since the rise of the internet, the news industry has increased in online news which is occasionally free, ‘citizen journalism’ has also increased where anyone can report the news live and print sales have declined because of the rise of online news coverage, so people don’t read newspapers as often anymore. The internet has changed in the way audiences can access news because the news is updated more frequently and print newspapers is usually outdated since news often changes. The environment has also benefited to moving content online such as videos and gifs and there are more choices of news platforms to choose from. But there is news known as ‘Fake news’, this is problematic for audiences because sources and facts cannot be regulated sometimes and false rumours can spread around through ‘Citizen Journalism’ just to have a better reputation and to find out gossip depending on the type of news they intend to show to the audiences. Seemingly, ‘Pay Wall’ still has to pay for some articles online.

This shows how the audience is both less powerful and more powerful at the same time due to the fact that technology becomes more advanced and improved, even though few audiences don’t have much experience with technology, they can always learn through people who do have experience. They can share lots of things online and on the internet and producers’ can try to get what they want too.

ownership and control

Q1) Facebook bought Instagram so that it can cancel out the competition (horizontal integration)


Q2) The advantages of having a vertical integration is that the companies make more profit  as they have complete ownership of the production

Q3) The advantages of having a horizontal integration is that companies can spread the risk and they can become more powerful as they buy more media companies e.g Disney buying Sky 


Q4) Subsidiary mean that a bigger company owns  a smaller company.

Q5) Marvel,Lion King,Harry Potter.


Q6) Sky,ESPN,ABC,GO PRO,HULU,LUCAS FILMS,UTV  

Q7) The benefits is that Sky can expand and make more money 

audience effects theory

1) Passive audience: this is the view that the audience can take information on how other people can see things.

2) Active audience: this is the view that audience can interact with and make choices regarding the media.

3) Hypodermic needle: this is the suggestion that all audience is passive and take the intended message.

4)

Information/surveillance

News - tells you different information around the world.

Identity

Drama's - you can relate to them.

Diversion/Entertainment

Actions and adventure movies -  they are entertaining and makes you feel like your really there

Relationships

News - when they show people in war, people who where kidnapped or who were killed it makes us think about our family.

The clip from 00:16-00:19 shows vicarious pleasure and shows us what the characters are experiencing.

The clip from 00:21-00:30 shows a voyeuristic pleasure as it is hidden camera in the ocean and we can see what the fish are doing.

When they go under the water it is a visceral  pleasure as it gives some people goosebumps and make them feel scared.

Extension :

The preferred reading is that science is developing and making it easier to find out about the ocean.

The negotiated reading is that scientists know everything about the ocean.

The opposite reading is that scientist still don't know everything about  the ocean.

my own advertisement

My advertisement is fifa 20




The preferred reading for this is the fact that the audience only takes in the differences from last years games e.g  the fact that it might be more realistic. Also the developers want to show the game as innovative with the new features.And EA (the developers) made lots of advertisements to create more of an atmosphere.      



The negotiated reading is that they will acknowledge the new features but also questions if it’s different to last years game 
Also the slogan ‘this game is so damn different’ could be used to lure people in



The negotiated reading is that it is not different from the last year game and all of these ads are spreading false rumors.Also the negotiated readers might notice that all of these ads are literally saying all the same things that this game is different but 
How it different that is what the negotiated readers want to know

Reception Theory

Q1) Preferred reading is when the producer  what the media product to be interpreted in a certain way

Q2) Opposition reading is when the producer intends the product to be something else but the audience interprets it to be something else

Q3) The teenagers  is meant to be inferred by the audience as aggressive and ill-mannered

Q4) Young people might reject this interpretation of aggressive because all of the youth society are not ill-mannered and the small minority of aggressive have had a difficult upbringing 

Q5) The preferred reading for the MacDonald's advert its that their food is innovative as it is a sandwich and a burger at the same time.Also MacDonald's want the audience to know what the sandwich is made out of and why it is so special.I addition MacDonald's made the burger look better than it actually is to create more of an atmosphere for the burger  

Q5)The negotiated reading is that the audience might notice the innovation of MacDonald's but say that it can't be both sandwich and a burger.Also the slogan 'A meal disguised as a sandwich' might be used to lure the audience.


Q5)The opposition reading for the MacDonald's is saying the  advert is spreading false rumours as no such thing as a burger meal that can be disguised as a sandwich.And the burger doesn't not actually look that good in real life because the better the burger looks the more people that buy it   

October assessment learner response

WWW: There is clear potential here with a clear understanding of terminology and plenty o good points.


EBI: You must read and answer the question E.g Q5 is about placement
-You need to write more for the higher mark question (Q8 + 9)

Total = 13  = Grade 3

Q1)1/1
Q2)1/1
Q3)2/2
Q4)1/2
Q5)0/2
Q6)2/3
Q7)2/2
Q8)1/4
Q9)3/8

I missed out extra marks because i did not read the question clearly

My strongest question is that Q3 because i read the question correctly

My weakest question is Q5 this is because i did not read the question correctly.

Q9) The producers use children in their adverts in order is make the consumer think about the child in need, this may appeal to the consumer to help the child as the consumer may have a child at home and can feel how this child is suffering and has no luxuries that the consumer may have which the child may not. The use the child to build a sense of innocence and vulnerability which may appeal towards the consumers generosity.
The image is easily recognisable as the child lives in a poor area.

The image is quickly recognisable because it is associated with the third world countries as in the background it shows a village which seems to be in poverty as the houses are a sand colour so it means that it may have been made using mud as the country cannot afford cement or any type of building materials which may be expensive to the country, as this might be a third world country then the people or the country may not be able to afford clean water or the accessibility to toilets this can also be seen in the slogan of "dig toilets not graves" so in this case it talks about how people don't have to die towards germs and bacteria when they can prevent it by getting toilets.

Children are normally used in these kind of adverts to show the sympathy of what their condition is and how they are suffering because of that condition, if adults were used then the consumer would't normally feel sympathy for the adult as they can work, get jobs, earn money etc. and they can actually take care of them selves and they can manage what they do with their money so that they can afford clean water or many other products.