My advertisement is fifa 20
The preferred reading for this is the fact that the audience only takes in the differences from last years games e.g the fact that it might be more realistic. Also the developers want to show the game as innovative with the new features.And EA (the developers) made lots of advertisements to create more of an atmosphere.
The negotiated reading is that they will acknowledge the new features but also questions if it’s different to last years game
Also the slogan ‘this game is so damn different’ could be used to lure people in
The negotiated reading is that it is not different from the last year game and all of these ads are spreading false rumors.Also the negotiated readers might notice that all of these ads are literally saying all the same things that this game is different but
How it different that is what the negotiated readers want to know
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