audience effects theory

1) Passive audience: this is the view that the audience can take information on how other people can see things.

2) Active audience: this is the view that audience can interact with and make choices regarding the media.

3) Hypodermic needle: this is the suggestion that all audience is passive and take the intended message.

4)

Information/surveillance

News - tells you different information around the world.

Identity

Drama's - you can relate to them.

Diversion/Entertainment

Actions and adventure movies -  they are entertaining and makes you feel like your really there

Relationships

News - when they show people in war, people who where kidnapped or who were killed it makes us think about our family.

The clip from 00:16-00:19 shows vicarious pleasure and shows us what the characters are experiencing.

The clip from 00:21-00:30 shows a voyeuristic pleasure as it is hidden camera in the ocean and we can see what the fish are doing.

When they go under the water it is a visceral  pleasure as it gives some people goosebumps and make them feel scared.

Extension :

The preferred reading is that science is developing and making it easier to find out about the ocean.

The negotiated reading is that scientists know everything about the ocean.

The opposite reading is that scientist still don't know everything about  the ocean.