Q1) Facebook bought Instagram so that it can cancel out the competition (horizontal integration)
Q2) The advantages of having a vertical integration is that the companies make more profit as they have complete ownership of the production
Q3) The advantages of having a horizontal integration is that companies can spread the risk and they can become more powerful as they buy more media companies e.g Disney buying Sky
Q4) Subsidiary mean that a bigger company owns a smaller company.
Q5) Marvel,Lion King,Harry Potter.
Q6) Sky,ESPN,ABC,GO PRO,HULU,LUCAS FILMS,UTV
Q7) The benefits is that Sky can expand and make more money
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