ownership and control

Q1) Facebook bought Instagram so that it can cancel out the competition (horizontal integration)


Q2) The advantages of having a vertical integration is that the companies make more profit  as they have complete ownership of the production

Q3) The advantages of having a horizontal integration is that companies can spread the risk and they can become more powerful as they buy more media companies e.g Disney buying Sky 


Q4) Subsidiary mean that a bigger company owns  a smaller company.

Q5) Marvel,Lion King,Harry Potter.


Q6) Sky,ESPN,ABC,GO PRO,HULU,LUCAS FILMS,UTV  

Q7) The benefits is that Sky can expand and make more money 

audience effects theory

1) Passive audience: this is the view that the audience can take information on how other people can see things.

2) Active audience: this is the view that audience can interact with and make choices regarding the media.

3) Hypodermic needle: this is the suggestion that all audience is passive and take the intended message.

4)

Information/surveillance

News - tells you different information around the world.

Identity

Drama's - you can relate to them.

Diversion/Entertainment

Actions and adventure movies -  they are entertaining and makes you feel like your really there

Relationships

News - when they show people in war, people who where kidnapped or who were killed it makes us think about our family.

The clip from 00:16-00:19 shows vicarious pleasure and shows us what the characters are experiencing.

The clip from 00:21-00:30 shows a voyeuristic pleasure as it is hidden camera in the ocean and we can see what the fish are doing.

When they go under the water it is a visceral  pleasure as it gives some people goosebumps and make them feel scared.

Extension :

The preferred reading is that science is developing and making it easier to find out about the ocean.

The negotiated reading is that scientists know everything about the ocean.

The opposite reading is that scientist still don't know everything about  the ocean.

my own advertisement

My advertisement is fifa 20




The preferred reading for this is the fact that the audience only takes in the differences from last years games e.g  the fact that it might be more realistic. Also the developers want to show the game as innovative with the new features.And EA (the developers) made lots of advertisements to create more of an atmosphere.      



The negotiated reading is that they will acknowledge the new features but also questions if it’s different to last years game 
Also the slogan ‘this game is so damn different’ could be used to lure people in



The negotiated reading is that it is not different from the last year game and all of these ads are spreading false rumors.Also the negotiated readers might notice that all of these ads are literally saying all the same things that this game is different but 
How it different that is what the negotiated readers want to know

Reception Theory

Q1) Preferred reading is when the producer  what the media product to be interpreted in a certain way

Q2) Opposition reading is when the producer intends the product to be something else but the audience interprets it to be something else

Q3) The teenagers  is meant to be inferred by the audience as aggressive and ill-mannered

Q4) Young people might reject this interpretation of aggressive because all of the youth society are not ill-mannered and the small minority of aggressive have had a difficult upbringing 

Q5) The preferred reading for the MacDonald's advert its that their food is innovative as it is a sandwich and a burger at the same time.Also MacDonald's want the audience to know what the sandwich is made out of and why it is so special.I addition MacDonald's made the burger look better than it actually is to create more of an atmosphere for the burger  

Q5)The negotiated reading is that the audience might notice the innovation of MacDonald's but say that it can't be both sandwich and a burger.Also the slogan 'A meal disguised as a sandwich' might be used to lure the audience.


Q5)The opposition reading for the MacDonald's is saying the  advert is spreading false rumours as no such thing as a burger meal that can be disguised as a sandwich.And the burger doesn't not actually look that good in real life because the better the burger looks the more people that buy it   

October assessment learner response

WWW: There is clear potential here with a clear understanding of terminology and plenty o good points.


EBI: You must read and answer the question E.g Q5 is about placement
-You need to write more for the higher mark question (Q8 + 9)

Total = 13  = Grade 3

Q1)1/1
Q2)1/1
Q3)2/2
Q4)1/2
Q5)0/2
Q6)2/3
Q7)2/2
Q8)1/4
Q9)3/8

I missed out extra marks because i did not read the question clearly

My strongest question is that Q3 because i read the question correctly

My weakest question is Q5 this is because i did not read the question correctly.

Q9) The producers use children in their adverts in order is make the consumer think about the child in need, this may appeal to the consumer to help the child as the consumer may have a child at home and can feel how this child is suffering and has no luxuries that the consumer may have which the child may not. The use the child to build a sense of innocence and vulnerability which may appeal towards the consumers generosity.
The image is easily recognisable as the child lives in a poor area.

The image is quickly recognisable because it is associated with the third world countries as in the background it shows a village which seems to be in poverty as the houses are a sand colour so it means that it may have been made using mud as the country cannot afford cement or any type of building materials which may be expensive to the country, as this might be a third world country then the people or the country may not be able to afford clean water or the accessibility to toilets this can also be seen in the slogan of "dig toilets not graves" so in this case it talks about how people don't have to die towards germs and bacteria when they can prevent it by getting toilets.

Children are normally used in these kind of adverts to show the sympathy of what their condition is and how they are suffering because of that condition, if adults were used then the consumer would't normally feel sympathy for the adult as they can work, get jobs, earn money etc. and they can actually take care of them selves and they can manage what they do with their money so that they can afford clean water or many other products.