1) What key conventions of an advert can you find and what are the connotations of each one?
Pictures of the product (monster) to remind us of the type of product it is. The image also reinforces the word ‘buzz’ as the drink gives us that affect.
The Logo is bright and large in the centre of the image .
The words 'the meanest energy drink in the planet' relates to how its an amazing drink.The Background features the heavy use of black,green and white to catch the audiences eyes and image age to the advert more.
The colour green makes us memorise the product.
The Slogan at the bottom is clearly visible and stands out against the background. ‘BIG BAD BUZZ’ reinforce the USP – that monster are better than any other energy drink.
2) For each convention, write about how this appeals to a target audience.
The slogan makes us more engaged in the advert, the logo gives us an poster like effect, the background presents the gloomy like atmosphere.
3) What is the USP (unique selling point) of the product and how do you know?
The unique selling point ids the slogan this is because the way its worded makes the audience want to buy this product.
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