gender representation

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

I can find that the ads in the 1950S and 60s that the females are objectified and  that all the ads were referring to how females should be the ones who stay home and do all the cooking and cleaning



4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
I can find that the woman ads have changed their perspective on instead of being an obedient housewife they should have a nice and curvy body figure (ad1)

5) How do your findings suggest representations of gender have changed over the last 50 years? 
that being an housewife is not the main sterotype that people should have a a body that is nice and not big

February assessment lr

WWW:This is a solid assessment that shows progress from your last test and some good knowledge of magazines. You have clearly revised Tatler and now need work on exam technique.


EBI: You need to write more for 8 and 12 mark questions 
-Question focus: Q3 is about British cultural values   

Q1) 2/2

Q2) 5/12

Q3) 3/8

Q4) Social and Cultural views 


Q5) typography 
the upper case serif typography masthead suggests a slightly older target audience

verbal codes 
Sense of exclusivity and appeal to the audience

design layout
direct address of main image from grazia,Kate middelton,staring at the audience


Q6) That celebrities are something  to aspire to
jams corden and his la lifestyle

image is important,shows that audience want to find out intimate details of peoples lives 
The title originates from the verb tattle which suggest gossip

advertising key conventions

1) What key conventions of an advert can you find and what are the connotations of each one?

Pictures of the product (monster) to remind us of the type of product it is. The image also reinforces the word ‘buzz’ as the drink gives us that affect.

The Logo is bright and large in the centre of the image .

The words 'the meanest energy drink in the planet' relates to how its an amazing drink.The Background features the heavy use of black,green and white to catch the audiences eyes and image age to the advert more.

 The colour green makes us memorise the product.

The Slogan at the bottom is clearly visible and stands out against the background. ‘BIG BAD BUZZ’ reinforce the USP – that monster are better than any other energy drink.

2) For each convention, write about how this appeals to a target audience. 

The slogan makes us more engaged in the advert, the logo gives us an poster like effect, the background presents the gloomy like atmosphere.

3) What is the USP (unique selling point) of the product and how do you know?

The unique selling point ids the slogan this is because the way its worded makes the audience want to buy this product.